Mad Men, Season 5
Of course, the vision Don and Megan conjure is an idealized one, and given his previous demands for student protestors?or Mick Jagger?doing the ?bite and smile? it was a bit surprising that this was the idea the Heinz rep finally went for. Save for the kicker, with its ?futuristic clothing? and ?interesting bowls,? the ad is as nostalgic as Don?s pitch for the Kodak Carousel. That the man from Pittsburgh went for it anyway vindicates Peggy?s insight?this guy really didn?t know what he wanted, or maybe all he really wanted was to be wowed by Don, not his understudy. But the ad?s concept was a clever turn in the context of this episode. After all, Megan?s traditional idea could hardly have been inspired by a less traditional series of events: The spark comes when Megan is preparing a meal for her step-children, who have arrived on the scene after incapacitating their step-grandmother (by tripping her with a phone cord, which had been allowing Sally to compare notes with fellow child-of-divorce Glen Bishop). It?s an old-fashioned vision of family born of a thoroughly modern one.
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